Pay-Per-Click Advertising That Delivers ROI, Not Just Clicks
We create high-performance PPC campaigns that drive qualified traffic, increase conversions, and maximize your return on ad spend (ROAS). From Google Ads to YouTube and Meta, we manage end-to-end paid media strategies focused on scaling your business with measurable impact.
Your Google Ads & Paid Media Partners
We’re a results-driven PPC advertising agency made up of certified strategists, copywriters, and analysts who live and breathe paid media. With expertise across Google, Bing, Meta, and programmatic platforms, we help brands turn clicks into customers with highly targeted, data-led ad campaigns.
Why We’re Obsessed with Paid Growth
We believe PPC success isn’t about how much you spend — it’s about how smart you spend it. We’re driven by performance, not vanity metrics. Our mission is to deliver predictable growth through ads that are optimized for conversions, not just impressions — and backed by continuous testing and insights.
Our End-to-End PPC Campaign Process
Our PPC process is transparent, agile, and performance-obsessed. From audience research and creative development to campaign launch, A/B testing, and budget scaling — every phase is designed to increase visibility, lower acquisition costs, and deliver long-term advertising ROI.
Awards &
Recognition
Our Core Capabilities
Google Search & Display Ads
We manage high-converting search campaigns that capture demand exactly when users are searching for your solution. Paired with remarketing and contextual targeting through Google Display, our ads drive top-of-funnel awareness and bottom-of-funnel action across the customer journey.
YouTube & Video Ads
Capture attention with video campaigns on YouTube and connected TV (CTV). We script, design, and launch skippable, bumper, and in-feed video ads that build awareness, drive traffic, and support branded search — all backed by precise audience targeting and real-time analytics.
Retargeting & Funnel Optimization
We build smart retargeting strategies that keep your brand top of mind across search, social, and web. Combined with tailored messaging for each funnel stage, we help you recover dropped leads, boost engagement, and accelerate conversions with efficient ad sequencing.
Meta Ads (Facebook & Instagram)
We build and optimize campaigns on Meta platforms to drive engagement, clicks, and conversions. From awareness to retargeting, our strategies include custom audiences, dynamic creatives, and performance tracking to ensure every dollar spent delivers real business results.
Landing Page Optimization
We design and optimize high-converting landing pages built specifically for your ad campaigns. From UX and copy to speed and CTA placement, every element is tested and refined to lower bounce rates and increase conversions. Better landing pages = better ROI.
PPC Account Audits & Takeovers
Already running PPC campaigns? We’ll audit your ad accounts, identify wasted spend, restructure campaigns, and optimize for better results. Whether you’re dealing with low ROAS or inconsistent lead quality, our PPC takeovers clean up the chaos and unlock hidden performance.
Our PPC Advertising Process That Drives Growth
Data-Led Ad Campaigns Built to Convert — Not Just Attract.
Discovery & Competitive Analysis
We begin by understanding your goals, audience, competitors, and existing campaigns (if any). Through platform audits, keyword research, and funnel analysis, we uncover opportunities and set a performance benchmark that guides our PPC strategy.
Campaign Strategy & Structure
Based on your goals (leads, sales, traffic, or app installs), we structure your ad campaigns with segmented targeting, keyword groups, bidding strategies, and ad extensions. We also develop tailored ad copy, creative assets, and landing page recommendations for full-funnel alignment.
Ad Creation & Launch
We create compelling ad creatives — including headlines, descriptions, visuals, and video — aligned with platform best practices. Once everything is approved, we launch across Google, Meta, YouTube, or any selected platform, using proper conversion tracking and UTM tagging from day one.
Monitoring, Optimization & A/B Testing
After launch, we continuously monitor campaigns to identify what’s working and what’s not. We run A/B tests, adjust bids, update creatives, and refine audience targeting based on real-time data. Our optimization loop improves CTR, lowers CPC, and increases conversion rates consistently.
Reporting & Analysis
We deliver custom performance reports with detailed metrics — impressions, clicks, CTR, conversions, cost-per-acquisition (CPA), and ROAS. Each report is backed by insights, strategy updates, and action plans to continuously improve results and scale what works.
Scale & Growth Strategy
Once campaigns are stable and profitable, we scale your PPC efforts through expanded keyword sets, geographic targeting, higher budgets, new platforms, and automated bidding strategies — driving consistent, profitable growth without increasing costs per lead or sale.
FAQ
anything
What is PPC advertising and how does it work?
PPC (Pay-Per-Click) is a digital advertising model where you pay each time someone clicks on your ad. It’s commonly used on platforms like Google Ads, Facebook Ads, and YouTube. Ads appear when users search for related keywords or fit a defined audience profile. You bid for placement, set budgets, and define targeting — making PPC one of the fastest ways to drive targeted traffic and conversions. Unlike organic strategies, PPC offers immediate visibility and performance tracking.
How much does it cost to run a PPC campaign?
Costs vary based on your industry, competition, and goals. On Google Ads, CPCs can range from $0.50 to $10+ per click depending on keyword competition. A typical monthly PPC budget ranges from $1,000 to $10,000, plus management fees. Meta Ads generally have lower CPCs but require strong creative. We help set realistic budgets based on your goals and recommend channels with the best ROI for your business.
How long does it take to see results from PPC?
PPC can drive instant traffic within hours of launch, but optimal results typically take 2–4 weeks as we collect data, optimize targeting, and refine ad creatives. Expect early learning, A/B testing, and performance tuning in the first phase. Real scalability usually comes in month two onward, when ads are optimized for peak performance and cost efficiency.
What’s the difference between Google Ads and Facebook Ads?
Google Ads targets users actively searching for products or services (intent-based), making it great for lead gen and direct response. Facebook Ads target users based on interests and behavior (interruptive), ideal for brand awareness, engagement, and retargeting. Most businesses use both, combining Google’s search power with Meta’s targeting depth for full-funnel impact.
How do you track and measure PPC success?
We use tools like Google Analytics, Google Tag Manager, Meta Pixel, and platform dashboards to track metrics like:
Click-through rate (CTR)
Conversion rate
Cost per lead (CPL)
Return on ad spend (ROAS)
- Quality Score
Weekly and monthly reports show what’s working, with clear action plans to improve results and scale effectively.
Click-worthy. Scroll-stopping
We design, build, and market what your brand needs now.
Sector 23, Gurgaon, Haryana, 122017
+91-898-919-0970 info@growthanalyx.com
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