Data-Driven Analytics & Reporting That Power Smarter Decisions
We turn your marketing data into actionable insights. From user behavior tracking to campaign performance reports, our analytics services help you measure what matters, understand what’s working, and make data-backed decisions that fuel growth.
Meet Our Data Analytics & Reporting Experts
We are a team of data analysts, strategists, and performance marketers who help businesses extract real value from their data. Whether you’re tracking conversions, analyzing user behavior, or measuring ROI across channels — we build dashboards and insights that drive smarter strategy.
Our Mission: Turning Data into Strategic Growth
We believe marketing should be measured, not guessed. Our goal is to help you eliminate blind spots and make confident, data-informed decisions. With the right tools and tracking in place, we empower your team to optimize campaigns, improve UX, and scale with precision.
Our Approach to Data & Reporting Strategy
Our analytics process is built around clarity, consistency, and continuous improvement. From initial setup and integration to custom dashboard creation and strategic reporting, we ensure you always have the data you need — when and where you need it.
Awards &
Recognition
Our Core Capabilities
Analytics Setup & Tracking Implementation
We handle the full setup of tools like Google Analytics 4 (GA4), Google Tag Manager (GTM), and Facebook Pixel. From events and goals to ecommerce tracking and funnel measurement, we ensure clean, accurate, and consistent data across all platforms.
Funnel & User Journey Analysis
We analyze user flows, drop-off points, and conversion paths to help you understand how visitors interact with your site or app. By identifying friction points and behavioral trends, we deliver insights that improve UX, boost engagement, and increase conversions.
Conversion & Event Tracking
We set up custom events, micro-conversion tracking, and ecommerce metrics to capture every meaningful interaction. Whether it’s clicks, scroll depth, video views, or downloads, we ensure you’re tracking every step of the user journey with precision.
Meta Ads Custom Dashboards & Reports
We build real-time dashboards in tools like Google Looker Studio, Tableau, or Power BI. Whether it’s a campaign performance report or an executive summary, we tailor each dashboard to your KPIs — with data that’s visual, reliable, and decision-ready.
Marketing Attribution & ROI Tracking
We track how each marketing channel contributes to conversions — helping you allocate budget smarter. From last-click to attribution models, we provide clear insights into which campaigns, platforms, or touchpoints are driving results.
Monthly Reports & Performance Reviews
We deliver monthly (or weekly) reports with insights, trend analysis, and strategic recommendations. From traffic sources and goal completions to AOV and bounce rates, our reports go beyond numbers — helping you take action and scale intelligently.
Our Analytics Process That Drives Growth
From Raw Data to Real Results.
Discovery & Goal Mapping
We begin with a discovery session to understand your business goals, sales funnel, and current analytics setup. We identify key performance indicators (KPIs) and define what success looks like — whether it’s more leads, sales, retention, or engagement.
Audit & Technical Setup
We audit your existing analytics tools, identify gaps, and fix any tracking errors. Then we configure GA4, GTM, or other platforms to capture accurate, real-time data. This includes event tagging, ecommerce tracking, goal setup, and data layer integration if needed.
Custom Dashboard Creation
We build live dashboards tailored to your priorities. Whether it’s for marketing, sales, product, or leadership teams — each dashboard visualizes key metrics with clarity. No more jumping between tools or spreadsheets — just clean, centralized reporting.
Funnel & Behavior Analysis
e deep-dive into your user journey — from first click to final action. Using behavior flow, heatmaps, and event funnels, we identify drop-off points, winning pages, and areas of friction — helping you make UX and conversion improvements backed by real data.
Attribution & ROI Insights
We connect the dots between traffic sources and revenue — giving you a clear view of what’s working across SEO, PPC, email, social, and more. We break down ROI by campaign, audience, or location, so you can optimize budget allocation with confidence.
Ongoing Monitoring & Optimization
Analytics isn’t a one-time job. We provide ongoing support, monthly performance reviews, and continuous optimization. Whether it’s new events, UTM tracking, or updated KPIs — we evolve your analytics as your business grows and your strategy scales.
FAQ
anything
What is data-driven marketing analytics?
Data-driven analytics refers to the practice of collecting, measuring, and analyzing marketing and user behavior data to improve business decisions. It helps you understand where your traffic comes from, how users behave, which campaigns work best, and where to optimize. Instead of relying on assumptions, you make strategic decisions based on facts and performance metrics.
What tools do you use for analytics and reporting?
We work with a wide range of industry-standard tools, including:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Looker Studio (Data Studio)
Tableau / Power BI
Hotjar / Microsoft Clarity (behavior tracking)
Google Search Console
UTM tracking & CRM integrations (like HubSpot or Salesforce)
We choose the right tools based on your stack, goals, and budget.
How often will I receive reports?
We provide reporting based on your preference — typically monthly, but we also offer weekly or real-time dashboardsfor clients with high activity. Reports include traffic trends, campaign performance, conversions, and actionable insights to guide decisions.
Can you track ROI across multiple marketing channels?
Yes. We specialize in marketing attribution and multi-channel ROI tracking. We help you understand how much revenue each platform (Google Ads, Meta, email, SEO) generates, and how different touchpoints influence customer journeys. This clarity helps you allocate budgets more effectively.
Do I need analytics even if I already use paid ads?
Absolutely. Paid ad platforms (like Google Ads or Meta) give basic insights, but independent analytics offers a complete, unbiased view of performance across all channels. It helps you understand full-funnel performance, optimize for ROI, and avoid relying solely on platform attribution.
Can you fix or audit my existing analytics setup?
Yes. We provide full analytics audits and fixes — whether you’re struggling with duplicate conversions, missing events, or incorrect tracking. We identify errors, clean up tags, and ensure your data is accurate, complete, and trustworthy.
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We design, build, and market what your brand needs now.
Sector 23, Gurgaon, Haryana, 122017
+91-898-919-0970 info@growthanalyx.com
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